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How 'Ivy' clothes became a century-spanning fashion mainstay

Dec 19, 2022
"Ivy was a huge clothing phenomenon in the mid-20th century," said Avery Trufelman, host of the podcast "Articles of Interest." "And over time, it evolved into what was in the '70s and '80s called 'preppy style,' and what I argue now almost has no name at all."
"In the 20th century, we went from wanting to look rich to wanting to look cool," said Avery Trufelman. "And the weird thing about it is preppy clothes have changed with all of these trends."
Spencer Platt/Getty Images

How teen mall hot spot Claire’s went from bankruptcy to IPO filing

Aug 5, 2022
The chain has benefited from '90s fashion trends, a good supply chain and looking outside of malls, says Elizabeth Segran of Fast Company.
Claire's has a team of "trend spotters" who travel the world looking for the next popular thing, says Elizabeth Segran of Fast Company. 
David McNew/Getty Images

Not wearing those leggings? Many retail stores are expanding into resale

Apr 15, 2022
Sustainability and demand for apparel make reselling used clothes an attractive option for brands, including Lululemon and Target.
Lululemon is getting into the clothing resale game, and it's not alone.
Justin Sullivan/Getty Images

Muslim entrepreneur brings modest fashion to her Maine community

Mar 8, 2022
Israa Enan started her own clothing boutique to sell hijabs to meet the needs of a new generation of Muslim consumers.
In her hometown of Biddeford, Maine, Israa Enan holds up a hijab from her new clothing line, Muharah Collection.
Ari Snider

Are people ready to step out in rented clothing again?

Oct 19, 2021
Rent the Runway prepares for its IPO at a time when the logistics around delivery and consumer demand is still in flux.
Shoppers look through Rent the Runway's West Coast flagship store in San Francisco in 2019. The clothing rental business is aiming for a valuation of up to $1.5 billion.
Kelly Sullivan/Getty Images for Rent the Runway

How are the Olympic designers chosen?

Jul 29, 2021
Brands can be judged as stringently as the athletes they hope to dress.
A view of USA's delegation parade during the opening ceremony of the Tokyo 2020 Olympic Games.
BEN STANSALL/AFP via Getty Images

Is the corporate dress code dead?

Jun 4, 2021
The move towards a casual dress code is more complicated than switching out a blazer for a sweatshirt.
Work attire has become more practical and streamlined over time.
geargodz via Getty Images

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How We Shop: A trip to the mall with a fashion business expert

May 12, 2021
Ever wonder why you keep seeing the same clothing trends in store after store? Or why a certain color is everywhere?
This spring, retailers like Nordstrom, Neiman Marcus and Anthropologie are carrying lots of pinks, pastels and "happy" styles.
Tim Boyle/Getty Images

Pent-up demand is helping The RealReal grow

Apr 26, 2021
Julie Wainwright, CEO of the luxury consignment store, says in-person shopping "makes sense for our business."
"We believe we're going to be a pandemic recovery story," says Julie Wainwright, founder and CEO of The RealReal. Above, she speaks at Vanity Fair's 2017 Founders Fair.
Photo by Andrew Toth/Getty Images for Vanity Fair

"The past couple of months have been pretty crazy": How one clothing business grew in 2020

Dec 28, 2020
As her collections continue to sell out, Wanek is adjusting to increased demand for her clothing.
MoiseXVII via Getty Images