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What’s in a name? How neighborhood rebrands can grease the wheels of gentrification

Jun 12, 2024
Neighborhood nicknames like SoHo or LoDo have become common in American cities. But what gets lost when neighborhoods rebrand?
Lower Downtown Denver has been referred to as “LoDo” since at least the 1980s. But more recently, a wave of two-syllable neighborhood nicknames are popping up across America.
Dustin Bradford/Getty Images

Will "South Park" creators remake Colorado's legendary Casa Bonita?

Sep 14, 2021
Our reporter goes behind the scenes at a childhood favorite, which may soon be in the hands of Trey Parker and Matt Stone.
Andrew Novick, "possibly Casa Bonita's No. 1 fan," has been leading a campaign to save the legendary restaurant, which filed for bankruptcy in April 2021.
Amy Scott/Marketplace

How a travel agency is bouncing back from a devastating year

Aug 11, 2021
Denver travel agent Sarah Fazendin says clients are spending more on extras than they would have before the pandemic.
Sarah Fazendin, owner of Videre Travel, a Denver-based travel agency, with her family at Machu Picchu in Peru. Her business has seen a massive uptick in travelers looking to navigate changing COVID restrictions.
Courtesy Sarah Fazendin

Denver beauty bar was shut by pandemic before it even opened

Mar 1, 2021
"I could have never predicted that it would be this bad," says Ashlie Ordonez, owner of The Bare Bar.
"I actually sold my $12,000 anniversary ring to put towards the business," Ashlie Ordonez says of keeping her Denver salon, The Bare Bar, afloat.
Courtesy of Ashlie Ordonez

For one Denver couple, home is a 25-foot RV

May 26, 2020
They wanted to save money and live more simply. Then came quarantine.
Rebecca and Michael Nunziato live in an RV in Denver, with a cat, dog and hedgehog.
Courtesy Michael and Rebecca Nunziato

Meet Kate, 24, new account representative at a bank

Feb 18, 2020
Kate's work is part of the "Sales and Office Occupations," category, like 20% of the U.S. labor force. She has an associate's degree.
Matt Staver

Where have all the condos gone?

May 31, 2019
These days, builders prefer more lucrative apartments and townhouses.
A new development in Denver will feature 120 condos, at an average price of $440,000.
Amy Scott/Marketplace

For public good, not for profit.

Facing a labor shortage, construction tries to rebrand

Apr 11, 2019
To recruit more young people, employers talk up technology and higher pay.
Sean Gallup/Getty Images

Home Depot still doing well despite cooling housing market

Nov 13, 2018
Despite signs of a cooling housing market, the home improvement giant turned in a $2.9 billion profit for the third quarter.
A sign is posted in front of a Home Depot store on Aug. 14, 2018 in El Cerrito, California.
Justin Sullivan/Getty Images

What's in those Amazon HQ2 bids? It's not entirely clear

Nov 6, 2018
Chambers of commerce and public-private partnerships have led the way on bids with limited disclosure requirements.
David Ryder/Getty Images