Pantone has given its color of the year, "Classic Blue," its own soundtrack, tea and gin cocktail.
A teenager tinkering in his lab invented a brilliant synthetic shade of purple in Victorian England.
The structure in Pyeongchang is painted with what its maker says is the darkest man-made substance, a material that absorbs 99 percent of light.
In 1979, a psychologist presented a potential solution to rising crime levels. It became a phenomenon.
Now we associate it with environmentalism, but in the medieval period, it was seen as an "unnatural" shade.
At one time, there wasn't even a separate word to describe "orange." But the arrival of a citrusy fruit to Europe created a branding opportunity for one ruling family.
Companies stopped making some colors after environmental tests found heavy metals.
Sherman-Williams is looking to buy Valspar, but it's not for their colors.