Charles Schwab is reportedly in talks to buy rival TD Ameritrade. Merging could help make up for cutting trading fees to zero.
The brokerage firm has a history of lowering trading fees, says founder Charles Schwab.
“We generate less revenue per dollar on every client asset than anyone else,” Walt Bettinger says.
Investors cheered by the recent rally that took the stock market to record highs have another reason to celebrate. Some of the nation’s biggest brokerage firms — Fidelity, Charles Schwab and TD Ameritrade — all announced this week that they’re…