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Brands would like you to know they are also into "Pokemon Go"

Jul 13, 2016
We've rounded up some of the best and worst examples of social media branding attempts.
Drew Angerer/Getty Images, Illustration by Tony Wagner

Ralph Lauren wants its brand back

Jun 7, 2016
A luxury retailer solds its clothes and accessories in too many discount department stores
Models walk the runway wearing Ralph Lauren Fall 2016 during New York Fashion Week.
JP Yim/Getty Images

The merch tells the mood

Jun 1, 2015
Constrained or confident? Campaign T-shirts and onsies can say a lot about that.

Procter & Gamble shaves off a few brands

Aug 1, 2014
Procter & Gamble says it's getting rid of as many as 100 more brands.

EnergyStar keeps consumer trust, despite bumps

Jul 21, 2014
If Whirlpool pulls out, it's leaving behind a trusted brand.

Target asks shoppers to please leave guns at home

Jul 2, 2014
Companies are increasingly taking stands on a host of hot-potato issues.
Members of the group Open Carry Texas shop at Target with their rifles in tow.
Open Carry Texas/ Facebook

The brands that say U.S.A. (but aren't based here)

Jul 2, 2013
Several brands that top a list of the 25 most patriotic brands in America aren't exactly American anymore.

For public good, not for profit.

For some businesses, words can't express what they do

Oct 23, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.

A list of the world's best brands

Sep 16, 2010
Coca-Cola is still the world's best global brand, according to a survey by consulting firm Interbrand....