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Procter & Gamble shaves off a few brands

Aug 1, 2014
Procter & Gamble says it's getting rid of as many as 100 more brands.

EnergyStar keeps consumer trust, despite bumps

Jul 21, 2014
If Whirlpool pulls out, it's leaving behind a trusted brand.

Target asks shoppers to please leave guns at home

Jul 2, 2014
Companies are increasingly taking stands on a host of hot-potato issues.
Members of the group Open Carry Texas shop at Target with their rifles in tow.
Open Carry Texas/ Facebook

The brands that say U.S.A. (but aren't based here)

Jul 2, 2013
Several brands that top a list of the 25 most patriotic brands in America aren't exactly American anymore.

For some businesses, words can't express what they do

Oct 23, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.

For public good, not for profit.