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By The Numbers

The brands that say U.S.A. (but aren’t based here)

Jolie Myers Jul 2, 2013

July Fourth. The most American of holidays. The day when being an American means firing off mortar devices near neighborhood children. 

According to a survey of 4,500 consumers from research firm Brand Keys, if you want to think red-white-and-blue this year, you also need to think about driving a Jeep. The truck company rolled to the top of the list: It’s the most patriotric brand in the country. (Check out the full ranking at the bottom of this post.)

That’s despite the fact that Jeep is owned by an Italian firm. Fiat bought part of Chrysler during the financial crisis and now owns a majority stake in the company. Chrysler is Jeep’s parent company. 

And Jeep isn’t the only example of this.

Fizzy, yellow beverage Budweiser comes in at No. 14. Bud — a beer brand that’s as American as Corsendonk! (Except that’s a Belgian beer brand. And so is Budweiser.)

Budweiser’s Anheuser-Busch merged with Belgian-Brazilian beverage maker InBev in 2008. The company’s now based in Leuven, Belgium.

And to round out the list, Wilson Sporting Goods (producer of round things) comes in at No. 24 on the list of most patriotic brands. But Wilson was bought by the Finnish company Amer Sports in the 1980s, which kicked off a number of international and exotic travels by the brand and its associated products:


If you want to stay ‘Made in the U.S.A.’ on Independence Day, here’s one way to do it:

Wake up. Drink a Coke (No. 3), then brush your teeth with Colgate (No. 6), but not before eating a Hershey’s bar (No. 2), in your Levi’s jeans (No. 4), and Wrangler shirt (No. 25), while smoking a Marlboro (No. 15), that you lit with your Zippo (No. 7), on your John Deere tractor (No. 20).

Then light some fireworks.

The most patriotric brands in America, according to a survey from Brand Keys:

  1. Jeep
  2. Hershey’s
  3. Coca-Cola
  4. Levi Strauss
  5. Walt Disney
  6. Colgate
  7. Zippo
  8. Wrigley’s
  9. Ralph Lauren
  10. Kodak
  11. Gillette
  12. New Balance
  13. Harley-Davidson
  14. Budweiser
  15. Marlboro
  16. Ford
  17. Louisville Slugger
  18. Smith & Wesson
  19. General Electric
  20. John Deere
  21. L.L. Bean
  22. Walmart
  23. Craftsman Tools
  24. Wilson Sporting Goods
  25. Wrangler apparel 

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