The brands that say U.S.A. (but aren’t based here)
July Fourth. The most American of holidays. The day when being an American means firing off mortar devices near neighborhood children.
According to a survey of 4,500 consumers from research firm Brand Keys, if you want to think red-white-and-blue this year, you also need to think about driving a Jeep. The truck company rolled to the top of the list: It’s the most patriotric brand in the country. (Check out the full ranking at the bottom of this post.)
That’s despite the fact that Jeep is owned by an Italian firm. Fiat bought part of Chrysler during the financial crisis and now owns a majority stake in the company. Chrysler is Jeep’s parent company.
And Jeep isn’t the only example of this.
Budweiser’s Anheuser-Busch merged with Belgian-Brazilian beverage maker InBev in 2008. The company’s now based in Leuven, Belgium.
And to round out the list, Wilson Sporting Goods (producer of round things) comes in at No. 24 on the list of most patriotic brands. But Wilson was bought by the Finnish company Amer Sports in the 1980s, which kicked off a number of international and exotic travels by the brand and its associated products:
If you want to stay ‘Made in the U.S.A.’ on Independence Day, here’s one way to do it:
Wake up. Drink a Coke (No. 3), then brush your teeth with Colgate (No. 6), but not before eating a Hershey’s bar (No. 2), in your Levi’s jeans (No. 4), and Wrangler shirt (No. 25), while smoking a Marlboro (No. 15), that you lit with your Zippo (No. 7), on your John Deere tractor (No. 20).
Then light some fireworks.
The most patriotric brands in America, according to a survey from Brand Keys:
- Levi Strauss
- Walt Disney
- Ralph Lauren
- New Balance
- Louisville Slugger
- Smith & Wesson
- General Electric
- John Deere
- L.L. Bean
- Craftsman Tools
- Wilson Sporting Goods
- Wrangler apparel
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.