Coca-Cola nearly doubled its advertising this year

Oct 27, 2021
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.
Experts say advertising is still beneficial, even for brands as large and iconic as Coca-Cola.
Patrick Kovarik/AFP via Getty Images

Diet soda sales fizzle as health-conscious consumers turn to other drinks

Oct 5, 2017
Today we want beverages with “ingredients you can pronounce.”
By the end of 1983, Diet Coke was the top diet drink in the country.
George Frey/Getty Images

Pepsi looking for sweeter returns, but cutting sugar

Oct 17, 2016
Pepsi plans to cut calories in two-thirds of its drinks to target obesity.
Justin Sullivan/Getty Images

Carpool Karaoke takes McDonalds for a ride

Jun 22, 2016
CBS Late Late Show host James Corden and musician Selena Gomez go for some Carpool Karaoke and pick up McDonalds product placement along the way.
Selena Gomez and James Corden at a McDonald's drive thru during the Carpool Karaoke segment. 
Late Late Show/CBS
Vitaminwater labels are known for listing positive health benefits, not anymore. 
Scott Olson/Getty Images

Pay for your gas and have a Coke, please!

Feb 9, 2016
Coca-Cola and Pepsi hope low gas prices will translate into higher sales at station convenience stores.
Coca-Cola and Pepsi hope low gas prices will translate into higher sales at station convenience stores.
Justin Sullivan/Getty Images

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Classic "contour" Coke bottle turns 100

Nov 16, 2015
The 1915 design is considered iconic. It has inspired pop art and a global sales juggernaut.

Warren Buffett serenades shareholders

Apr 29, 2015
Warren Buffett sang to Coca-Cola shareholders at company meeting

Coke and Pepsi face headwinds

Apr 23, 2015
Coke reports improved earnings, despite long-term soda sale fall-offs.