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Ad spending

As our online behavior changes, companies spend less ad money on Google and Meta

by Kristin Schwab
Jan 4, 2023
Part of the reason: Social media platforms like TikTok are changing the way we shop online.
While Google is still a big part of the ad business, people are turning to sites like Amazon "as a product search engine instead," said Sucharita Kodali, a retail analyst at Forrester.
Fabrice Coffrini/AFP via Getty Images
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Social media platforms are adapting to compete with TikTok. Are their efforts working?

by Sabri Ben-Achour and Erika Soderstrom
Sep 26, 2022
The competition with TikTok may be less about dethroning the app and more about becoming its replacement, says Axios reporter Sara Fischer.
The TikTok logo is displayed outside a TikTok office on Aug. 27, 2020 in Culver City, California.
Photo by Mario Tama/Getty Images
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Team Trump unleashes its first TV ad

by Gigi Douban
Aug 19, 2016
But political spending on air time isn't nearly what stations expected.
Trump speaking at a rally in Florida. 
GREGG NEWTON/AFP/Getty Images
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