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LaCroix is struggling to keep up in a competitive seltzer market
Jun 27, 2019

LaCroix is struggling to keep up in a competitive seltzer market

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A bucket of tangerine-flavored LaCroix. Randy Shropshire/Getty Images
Plus: The latest on Boeing's 737 Max and and your crash course on Shenzhen, China, where the world’s top electric vehicle and iPhone assembly companies were born.

Segments From this episode

Automatic Reply

Automatic Reply: "The opposite of taking time off for fun"

by Maria Hollenhorst
Jun 27, 2019
When Enarime Mueller went on maternity leave, she wanted to be left alone.
Gillian Thomas, a senior staff attorney at the ACLU’s Women's Rights Project, tells us what the new law covers.
Daniel Berehulak/Getty Images
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Shenzhen: birthplace to Huawei — plus several other Chinese tech behemoths

by Scott Tong
Jun 27, 2019
The city has made a name for itself as China's Silicon Valley with three factors: government support, speed and location.
The Shenzhen skyline, including the Shenzhen World Financial Center illuminated by green lights, in 2010.
Daniel Berehulak/Getty Images
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With Ford plant set to close, Welsh town braces for impact

by Stephen Beard
Jun 27, 2019
Ford’s plan to close a 40-year-old engine factory at Bridgend, South Wales has angered and alarmed the local community.
A Ford drives past the Ford Engine plant, which is set to close in fall of 2020, on June 7 in Bridgend, Wales.
Matthew Horwood/Getty Images
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This customs broker is on the front line of the trade war

by Bennett Purser
Jun 27, 2019
Gretchen Blough is reminded of her family's struggles working in American steel.
Stephan Schuetze/Bild Zeitung via Getty Images
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What's a pioneer firm to do when its competitors copy its successful trend?

by Marielle Segarra
Jun 27, 2019
LaCroix dominates the flavored seltzer market, but its market share is fizzling as competitors sweep in.
A bucket of tangerine-flavored LaCroix.
Randy Shropshire/Getty Images
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Lots of housing markets are still affordable

by Amy Scott
Jun 27, 2019
It all depends where you're looking.
Justin Sullivan/Getty Images
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Music from the episode

Teenage Birdsong Four Tet
Dream Chorus TOKiMONSTA
Mad Solange, Lil Wayne
Last Fare Little People
Stella Here We Go Magic

The team

Nancy Farghalli Executive Producer
Maria Hollenhorst Producer II
Sean McHenry Director & Associate Producer II

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