Can Harley-Davidson woo younger riders?

Ben Bradford Oct 24, 2018
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Rob Schmitz/Marketplace

Can Harley-Davidson woo younger riders?

Ben Bradford Oct 24, 2018
Rob Schmitz/Marketplace
HTML EMBED:
COPY

Harley-Davidson is earning more money, which is usually a good thing for a company. But under that shiny veneer of positive news from its latest quarterly report, Harley faces a problem — sales of U.S. motorcycles fell 13 percent from the same time last year. Blame corrosion in the iconic motorcycle maker’s customer base.

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