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Millennial women are fired up about motorcycles

Nov 18, 2019
As baby boomers hang up their leathers for good, younger women are saddling up.
Hayley Bell in Colorado for the Women Riders World Relay.
Courtesy Women Riders World Relay

Will Harley-Davidson's electric motorcycle expand the brand's appeal?

Jul 23, 2019
Harley's new LiveWire will go up to 146 miles on a charge, but cost almost $30,000.
Harley-Davidson's new LiveWire all-electric motorcycle.
Harley-Davidson

Can Harley-Davidson woo younger riders?

Oct 24, 2018
Motorcycle sales dropped 13 percent from a year ago.
Rob Schmitz/Marketplace

Can Harley-Davidson woo younger riders?

Oct 24, 2018
Motorcycle sales dropped 13 percent from a year ago.
Rob Schmitz/Marketplace

What's the trick to getting young people to ride motorcycles?

Aug 21, 2017
Getting "more butts on seats,” is the goal, but student debt and stagnant wages are a big roadblock.
Motorcycle enthusiasts find a space for their prized possessions outside a cafe in 1960.
Keystone Features/Getty Images

Electric cars have arrived. But what about electric motorcycles?

Mar 17, 2017
They're fast enough to keep up with gas-powered bikes. But can the charging infrastructure meet demand?
Kai Ryssdal, right, talks with Harlan Flagg, left, of Hollywood Electrics. Flagg says the store is No. 1 dealer of electric motorcycles.
Robert Garrova / Marketplace

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Harley Davidson's fastest growing market? Women

Jun 3, 2014
The iconic motorcycle manufacturer wants to attract younger riders, and women.

A motorcycle design for the history books

May 20, 2014
Funded by a patronage-type system modeled on, well, history.