In China, livestream sales flourish in time of COVID-19

Jul 27, 2020
Struggling retailers hope livestreaming will provide a lifeline. Aspiring influencers don't always strike it rich.
Former livestreaming influencer Sam Tian says making it in the industry is largely a matter of luck.
Charles Zhang/Marketplace

China's livestream sales: How brands reach consumers during COVID-19

Apr 6, 2020
Consumer spending plummeted while people stayed home. But Taobao saw livestream sales sessions double on its app.
Songzi during a marathon six-hour livestream broadcast selling cosmetics.
Charles Zhang/Marketplace

iPhone sales fall in China, but fans abound

Jan 28, 2019
Apple prices can be an issue, but many Chinese still consider the devices prestigious.
An Apple store in Shanghai offers customers a discount on the new iPhone XR model if they trade in an older iPhone model.
Jennifer Pak/Marketplace

Holiday season discounts bring shoppers but not always profits

Dec 28, 2018
For many people, the end of the holiday season means dragging a Christmas tree out to the curb. For stores, it means throwing out advertisements for doorbusters and holiday deals — as well as dragging Christmas trees to the curb. The final two months of the year are retailers’ busiest, but all of those deals […]

Retailers offer online discounts because they want consumers to click to shop

Dec 25, 2018
And companies are getting more than just your money.
iStock/Getty Images

Why retailers love it when you order online and pickup in store

Nov 23, 2018
Big box and department stores have invested heavily on making it easy for customers to pick up stuff they order online at the store. That’s because research shows that most of those pick-ups actually become shopping trips, where the customer buys more than just what was in the online cart. That’s a growing Black Friday […]

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Retailers want more than your cash this holiday season

Nov 22, 2018
Stores and websites want your data too
The billions of dollars spent on holiday shopping each year leaves out one big piece of the gift-giving puzzle.
Sean Gallup/Getty Images

Attention holiday shoppers! Deals are pretty much everywhere

Nov 15, 2018
Why is your in-box already overflowing with sale alerts and discount codes?
People walk past a shop advertising 'Black Friday' discounts.
Rob Stothard/Getty Images
A Macy's sign is seen on a Macy's store at CityPlace after reports indicate that it is one of 68 stores that the company plans on closing on January 5, 2017 in West Palm Beach, Florida.
Joe Raedle/Getty Images