Struggling retailers hope livestreaming will provide a lifeline. Aspiring influencers don't always strike it rich.
Consumer spending plummeted while people stayed home. But Taobao saw livestream sales sessions double on its app.
Apple prices can be an issue, but many Chinese still consider the devices prestigious.
For many people, the end of the holiday season means dragging a Christmas tree out to the curb. For stores, it means throwing out advertisements for doorbusters and holiday deals — as well as dragging Christmas trees to the curb. The final two months of the year are retailers’ busiest, but all of those deals […]
And companies are getting more than just your money.
A decade later, everything is still on sale.
Big box and department stores have invested heavily on making it easy for customers to pick up stuff they order online at the store. That’s because research shows that most of those pick-ups actually become shopping trips, where the customer buys more than just what was in the online cart. That’s a growing Black Friday […]
Stores and websites want your data too
Why is your in-box already overflowing with sale alerts and discount codes?
Have you been to a mall lately?