Download
HTML Embed
HTML EMBED
Click to Copy

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy

Will Harley-Davidson’s electric motorcycle expand the brand’s appeal?

Jack Stewart Jul 23, 2019
Share Now on:
HTML EMBED:
COPY
Harley-Davidson's new LiveWire all-electric motorcycle. Harley-Davidson

Will Harley-Davidson’s electric motorcycle expand the brand’s appeal?

Jack Stewart Jul 23, 2019
Harley-Davidson's new LiveWire all-electric motorcycle. Harley-Davidson
Share Now on:
HTML EMBED:
COPY

Harley-Davidson’s U.S. sales have been falling for several years. In part that’s because of a wide slowdown in auto sales. But analysts say it’s also because the company’s bikes don’t appeal to younger buyers.

To compensate, the motorcycle-maker has been taking a two-pronged approach: It’s been trying to boost foreign sales and create new products with broader appeal.

Domestic buyers can now look forward to a new Harley bike, a technologically-advanced electric model called the LiveWire. The new Harley will cost a pricey $30,000, and the company says it will make it relevant into the future.

Click the audio player above to hear the full story.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.