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How companies like Wegmans, Southwest and Harley-Davidson get cult-like followings

by Marielle Segarra May 29, 2019
What is it that turns customers into die-hard fans?
Senior PGA champion Paul Broadhurst pushes a shopping cart carrying his trophy outside of a Wegmans grocery store during a media tour on March 26, 2019 in Rochester, New York.
Brett Carlsen/Getty Images

Can Harley-Davidson woo younger riders?

by Ben Bradford Oct 24, 2018
Motorcycle sales dropped 13 percent from a year ago.
Rob Schmitz/Marketplace

Can Harley-Davidson woo younger riders?

by Ben Bradford Oct 24, 2018
Motorcycle sales dropped 13 percent from a year ago.
Rob Schmitz/Marketplace

What's the trick to getting young people to ride motorcycles?

by Andy Uhler Aug 21, 2017
Getting "more butts on seats,” is the goal, but student debt and stagnant wages are a big roadblock.
Motorcycle enthusiasts find a space for their prized possessions outside a cafe in 1960.
Keystone Features/Getty Images

Motorcycle companies are finally catching up to their female clientele

by Marketplace Contributor Dec 27, 2016
The industry is catering to a growing demographic of riders.
Myra Anderson, left, of Los Angeles; Savannah Rose, of Long Beach; and Candra De Bord, of North Carolina, at the Babes Ride Out campground in Joshua Tree National Park in California.
Yve Assad

Harley Davidson's fastest growing market? Women

by Dan Gorenstein Jun 3, 2014
The iconic motorcycle manufacturer wants to attract younger riders, and women.