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Stories Tagged as

Harley Davidson

Will Harley-Davidson's electric motorcycle expand the brand's appeal?

by Jack Stewart
Jul 23, 2019
Harley's new LiveWire will go up to 146 miles on a charge, but cost almost $30,000.
Harley-Davidson's new LiveWire all-electric motorcycle.
Harley-Davidson
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How companies like Wegmans, Southwest and Harley-Davidson get cult-like followings

by Marielle Segarra
May 29, 2019
What is it that turns customers into die-hard fans?
Senior PGA champion Paul Broadhurst pushes a shopping cart carrying his trophy outside of a Wegmans grocery store during a media tour on March 26, 2019 in Rochester, New York.
Brett Carlsen/Getty Images
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Can Harley-Davidson woo younger riders?

by Ben Bradford
Oct 24, 2018
Motorcycle sales dropped 13 percent from a year ago.
Rob Schmitz/Marketplace
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Can Harley-Davidson woo younger riders?

by Ben Bradford
Oct 24, 2018
Motorcycle sales dropped 13 percent from a year ago.
Rob Schmitz/Marketplace
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What's the trick to getting young people to ride motorcycles?

by Andy Uhler
Aug 21, 2017
Getting "more butts on seats,” is the goal, but student debt and stagnant wages are a big roadblock.
Motorcycle enthusiasts find a space for their prized possessions outside a cafe in 1960.
Keystone Features/Getty Images
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Motorcycle companies are finally catching up to their female clientele

by Marketplace Contributor
Dec 27, 2016
The industry is catering to a growing demographic of riders.
Myra Anderson, left, of Los Angeles; Savannah Rose, of Long Beach; and Candra De Bord, of North Carolina, at the Babes Ride Out campground in Joshua Tree National Park in California.
Yve Assad
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Harley Davidson's fastest growing market? Women

by Dan Gorenstein
Jun 3, 2014
The iconic motorcycle manufacturer wants to attract younger riders, and women.
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