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Why do marketers group the public into age categories?

Andy Uhler Mar 2, 2018
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Why do marketers group the public into age categories?

Andy Uhler Mar 2, 2018
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The Pew Research Center has decided the term millennial is only going to apply to people who were born between 1981 and 1996 … but who made Pew the decider? And what’s the economic value of a demographic label anyway?

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