The most powerful tool in social media

Apr 11, 2018
A huge reason for its success is because people, well, they like to be liked.
People walk past the Facebook 'Like' symbol at the Facebook Innovation Hub on Feb. 24, 2016 in Berlin, Germany.
Sean Gallup/Getty Images

Why do marketers group the public into age categories?

Mar 2, 2018
The Pew Research Center has decided the term millennial is only going to apply to people who were born between 1981 and 1996 … but who made Pew the decider? And what’s the economic value of a demographic label anyway?…

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