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For many businesses, good census data is the benchmark

by Jack Stewart Apr 22, 2019
What happens when the numbers aren't accurate?
Forms for Census 2010 are displayed during an event to promote the census on April 1, 2010 in Washington, DC.
Alex Wong/Getty Images
Fertility and the economy

How immigration could help a shrinking American labor force

by , and Jan 29, 2019
Young, productive workers "are the new scarce resource," one expert says.
Immigrants stand for the national anthem before becoming American citizens at a naturalization ceremony held at the U.S. Citizenship and Immigration Services in New York City in 2013.
John Moore/Getty Images
Fertility and the economy

Why declining birth rates are a phenomenon in developing countries

by , and Jan 25, 2019
As part of our mini-series on fertility, we talk to a demographer about why fertility rates are declining in developing countries.
As part of our mini-series on fertility, we talk to a demographer about why fertility rates are declining in developing countries. 
BassittART/Getty Images

Why do marketers group the public into age categories?

by Andy Uhler Mar 2, 2018
The Pew Research Center has decided the term millennial is only going to apply to people who were born between 1981 and 1996 … but who made Pew the decider? And what’s the economic value of a demographic label anyway?…

As the workforce ages, companies rethink retirement

by , and Jul 28, 2017
More people and companies are looking at the benefits of a flexible approach to work.
MYCHELE DANIAU/AFP/Getty Images

The shifting U.S. working class

by Adriene Hill Jun 9, 2016
A new report finds the U.S. working class will be majority non-white by 2032.
The overall U.S. population is expected to become majority-minority in 2043.
Pixabay
York & Fig

Lowe's takes a magical millennial bus tour

by Krissy Clark Aug 13, 2015
One of America's biggest retail companies learns about new consumer habits.

Invest in Marketplace today

Ask not what Marketplace can do for you, but what you can do for Marketplace.

Demographics, tech, and the digital divide

by Molly Wood Jul 24, 2014
How to use technology to improve community groups and serve new communities.
By The Numbers

Record number of moms are breadwinners

by Jolie Myers May 29, 2013
A new study from the Pew Research Center finds that four-in-ten families have mothers who are the primary or sole earner.