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Young adults are driving a boom in household growth

Jan 18, 2023
A growing proportion of the housing market is being taken over by millennials, according to new data.
The housing market is becoming increasingly flush with younger buyers, many of them millennials, according to new housing data.
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U.S. census prepares for a digital count

Aug 12, 2019
The 2020 census will be the first to seek information online on a wide scale.
Forms for the 2010 census.
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For many businesses, good census data is the benchmark

Apr 22, 2019
What happens when the numbers aren't accurate?
Forms for Census 2010 are displayed during an event to promote the census on April 1, 2010 in Washington, DC.
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How immigration could help a shrinking American labor force

Young, productive workers "are the new scarce resource," one expert says.
Immigrants stand for the national anthem before becoming American citizens. Chris Farrell says that datasets often underestimate the positive impact immigrants have on the economy.
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Why declining birth rates are a phenomenon in developing countries

Jan 25, 2019
As part of our mini-series on fertility, we talk to a demographer about why fertility rates are declining in developing countries.
As part of our mini-series on fertility, we talk to a demographer about why fertility rates are declining in developing countries. 
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Why do marketers group the public into age categories?

Mar 2, 2018
The Pew Research Center has decided the term millennial is only going to apply to people who were born between 1981 and 1996 … but who made Pew the decider? And what’s the economic value of a demographic label anyway? Click the audio player above to hear the full story. 

As the workforce ages, companies rethink retirement

Jul 28, 2017
More people and companies are looking at the benefits of a flexible approach to work.
Marketplace's Chris Farrell discusses a new report on how policymakers and businesses can maximize the economic benefits of an older workforce.
Mychele Daniau/AFP/Getty Images

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The shifting U.S. working class

Jun 9, 2016
A new report finds the U.S. working class will be majority non-white by 2032.
The overall U.S. population is expected to become majority-minority in 2043.

Lowe's takes a magical millennial bus tour

Aug 13, 2015
One of America's biggest retail companies learns about new consumer habits.

Demographics, tech, and the digital divide

Jul 24, 2014
How to use technology to improve community groups and serve new communities.