Lassoing the super power of geek chic, Comic-Con sees revenue growth
Share Now on:
The annual Comic-Con International kicks off this week in San Diego. Comic-Con makes money selling tickets, renting floor space to vendors and exhibitors, and getting sponsors. GuideStar, which tracks nonprofits, says the convention has seen steady year-over-year revenue growth for the last 17 years, as comic culture has become central to pop culture. The most recent report puts convention revenue at $19 million, which exceeds its expenses. The convention brings tourism dollars to San Diego and has spun off other events in other places.
Click the audio player above to hear the full story.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.