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"Super Mario Brothers," the Japanese video game franchise, is releasing its first mobile game today for iPhones and iPads, called "Super Mario Run." There’s a free trial version, but Mario enthusiasts will have to pay $10 to play the full game. That’s in contrast to the freemium model, where you play for free but then pony up for virtual goods like digital candy bars. Nintendo is betting its calculated gamble will prove successful.

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Follow Marielle Segarra at @@mariellesegarra