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Luring talent with more than just a basketball

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The NCAA has voted to give schools with the biggest sports programs more leeway to lure talent. The move will affect the five biggest conferences: the Atlantic Coast, Southeastern, Pacific 12, Big Ten and Big 12 conferences.

If finalized, the conferences “will receive the power to raise the value of scholarships, improve health insurance, allow players to consult agents and more,” according to the New York Times. For more on what this decision could mean, we spoke to Andrew Zimbalist, an economics professor at Smith College who follows the business of sports. 

Click the media player above to hear Andrew Zimbalist in conversation with Marketplace Morning Report host David Brancaccio.

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