Support our non-partisan non-profit newsroom 💜 Donate now

With iPhone 5S and 5C, Apple chooses evolution over revolution

Molly Wood Oct 28, 2013
HTML EMBED:
COPY

With iPhone 5S and 5C, Apple chooses evolution over revolution

Molly Wood Oct 28, 2013
HTML EMBED:
COPY

Apple is unveiling its latest earnings report this afternoon. The company has slew of new products out ranging from the iPhone 5S to its multi-colored, slightly cheaper sibling the 5C — two products considered evolutionary, rather than revolutionary. As a result tech analyst Jeff Kagan doesn’t expect Apple’s numbers to  to surge ahead of its competitors.

“It’s not really going to transform the marketplace at all,” Kagan says.

Apple’s new iPhone product launches have also lured a shrinking portion of iPhone users.

When Apple introduced the 4S two years ago, the phone accounted for nearly 70 percent of iPhone sales.

“The [iPhone] 5 in contrast then accounted for something like 50 percent after a few months,” says Mike Levin, with Consumer Intelligence Research Partners.

Investors will find out today whether these upgraded products will help Apple fend off competition and boost declining profits.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.