What will an iWatch do that a regular watch can't?
What will an iWatch do that a regular watch can't? - 
Listen To The Story

The Wall Street Journal and other media are reporting that the people who brought you the iPhone are working on an iWristwatch. While wearable electronics seem to be the next must-have gadget, it's not clear whether Apple wants to jump into a market that is in its infancy.

"The expectation is that if Apple is going to do it, they are going to go above and beyond, they are going to make it amazing in some way that it was previously not amazing," says Molly Wood,  executive editor at CNET. "Honestly, the biggest step they could take in that direction would be to make a smart watch that is, in fact, attractive."

Though Wood is skeptical that Apple will put out a new product in this area any time soon, she says that smart watch makers, such as Pebble and Martian, are likely nervous about what an Apple iWatch would mean for the market.

So what would a smart watch do? Developers are working on devices that alert the wearer of incoming phone calls, make outgoing calls, and sync up with smartphones.

"I think wearables have a lot of potential, but I think the watch is actually still limited because of the screen size, and you don't want it to light up in the movies. People buy watches for style, not necessarily all these functions" says Wood.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Molly Wood at @mollywood