Mid-day Update

Mid-day Extra: The Gatorade shower

Jeremy Hobson Jan 10, 2012

And now to Marketplace Sports! Alabama won the national championship in college football last night.

And of course a big tradition for any team that wins is the whole dumping the cooler full of gatorade on the coach thing.

So in today’s Mid-day Extra, we explore the culture and economics of the Gatorade shower.

Monica Hesse is style reporter for the Washington Post, and she recently did a profile on the ritual.

She says that while today, many drink companies like Gatorade intentionally make partnerships with sports team, when the Gatorade dump began back in the ’80s, it was much more organic.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.