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New Olympic sports could get a big boost from their debut at this summer's games

Jul 23, 2021
Karate, skateboarding, sport climbing, and surfing are joining the Olympic elite.
Puerto Rico's Manny Santiago practices at Ariake Urban Sports Park ahead of the Tokyo 2020 Olympic Games in Tokyo, on July 22, 2021.
JEFF PACHOUD/AFP via Getty Images

More pro sports teams look to reduce waste at games

Jul 15, 2021
Volunteers on the Atlanta Hawks' Zero Waste Squad help fans put compostable cups and plates and recyclable cans and bottles into the correct bins.
Sofi Armenakian is the Atlanta Hawks’ director of sustainability. The Hawks want to keep  90% of the waste from their games out of landfills through recycling and composting.
Emil Moffatt

Gymnast Simone Biles leaves Nike for Athleta

Apr 23, 2021
The Olympic gold medalist's move to the smaller activewear company focused on women may be a sign of new standards for sponsorships.
Athleta provides a platform that aligns with Simone Biles' priorities, like advocating for women in sports.
Laurence Griffiths/Getty Images

European Super League falls apart after outrage

Apr 21, 2021
A wave of outrage over the Super League from fans, former players, heads of state and even British royalty put a stop to it.
Soccer supporters demonstrate against the proposed European Super League outside of Stamford Bridge football stadium in London on April 20, 2021, ahead of the English Premier League match between Chelsea and Brighton and Hove Albion.
Adrian Dennis/AFP via Getty Images

Performers take pandemic opportunity to have children

Mar 25, 2021
For some, shutdowns created the perfect opportunity to have a baby without sacrificing opportunity.
Ballet dancers, actors and athletes took advantage of hiatuses during COVID, even though having a baby amid the pandemic came with a lot of restrictions and uncertainty.
fotostorm via Getty Images

Empty arenas not a game for sports and entertainment sponsors

Feb 15, 2021
Brands are having to rethink how to get home viewers' attention.
Attendance restrictions pose a problem for brands trying to reach fans.
Tim Smith/Getty Images

Sports insurance rates to double this year

Jan 1, 2021
Teams will need to weigh higher premiums with greater risk as they bring fans back.
Michael Hermosillo of the Los Angeles Angels catches a fly ball hit by Robbie Grossman of the Oakland Athletics at Oakland-Alameda County Coliseum in July.
Ezra Shaw/Getty Images

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Inside the NFL cheerleaders' fight for fair pay

Dec 31, 2020
A new documentary follows the women trying to end the NFL’s gender pay gap.
Lacy Thibodeaux, former cheerleader for the Oakland Raiders, took the NFL to court after she realized her employment contract contained illegal provisions that robbed her of wages.
Yu Gu

Football teams rethink stadium design to adjust for COVID

Oct 6, 2020
Architecture firms that specialize in stadium design are being asked to make changes to help fans maintain social distancing.
Todd Olszewski/Getty Images

Fake crowds are becoming ubiquitous and a bit more realistic

Sep 25, 2020
Faux fan sounds can cue viewers to pay attention when they're not completely focused on the game.
Cardboard cutouts of fans at a Los Angeles Dodgers and San Francisco Giants game in July.
Harry How/Getty Images