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Pickleball is growing fast, with pros, prize money and business opportunities

Apr 11, 2022
Sponsors have opened their checkbooks, and Washington state, where it was invented, named pickleball its official sport.
Washington Gov. Jay Inslee takes a turn on the pickleball court on Bainbridge Island, the  birthplace of the sport, after he signed a bill to make pickleball the official state sport on March 28.
Courtesy Office of Gov. Jay Inslee

What’s at stake in the historic MLB lockout

Dec 3, 2021
"The ramifications ... are vast," says Hannah Keyser, who covers baseball for Yahoo Sports.
Todd Warshaw/Getty Images

How fantasy football became a billion-dollar industry

Sep 6, 2021
Brody Ruihley, professor of sport leadership, discusses the impact of changing technology, legal betting and the passion of fantasy users.
Jim McIsaac/Getty Images

New Olympic sports could get a big boost from their debut at this summer's games

Jul 23, 2021
Karate, skateboarding, sport climbing, and surfing are joining the Olympic elite.
Puerto Rico's Manny Santiago practices at Ariake Urban Sports Park ahead of the Tokyo 2020 Olympic Games in Tokyo, on July 22, 2021.
JEFF PACHOUD/AFP via Getty Images

More pro sports teams look to reduce waste at games

Jul 15, 2021
Volunteers on the Atlanta Hawks' Zero Waste Squad help fans put compostable cups and plates and recyclable cans and bottles into the correct bins.
Sofi Armenakian is the Atlanta Hawks’ director of sustainability. The Hawks want to keep  90% of the waste from their games out of landfills through recycling and composting.
Emil Moffatt

Gymnast Simone Biles leaves Nike for Athleta

Apr 23, 2021
The Olympic gold medalist's move to the smaller activewear company focused on women may be a sign of new standards for sponsorships.
Athleta provides a platform that aligns with Simone Biles' priorities, like advocating for women in sports.
Laurence Griffiths/Getty Images

European Super League falls apart after outrage

Apr 21, 2021
A wave of outrage over the Super League from fans, former players, heads of state and even British royalty put a stop to it.
Soccer supporters demonstrate against the proposed European Super League outside of Stamford Bridge football stadium in London on April 20, 2021, ahead of the English Premier League match between Chelsea and Brighton and Hove Albion.
Adrian Dennis/AFP via Getty Images

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Performers take pandemic opportunity to have children

Mar 25, 2021
For some, shutdowns created the perfect opportunity to have a baby without sacrificing opportunity.
Ballet dancers, actors and athletes took advantage of hiatuses during COVID, even though having a baby amid the pandemic came with a lot of restrictions and uncertainty.
fotostorm via Getty Images

Empty arenas not a game for sports and entertainment sponsors

Feb 15, 2021
Brands are having to rethink how to get home viewers' attention.
Attendance restrictions pose a problem for brands trying to reach fans.
Tim Smith/Getty Images

Sports insurance rates to double this year

Jan 1, 2021
Teams will need to weigh higher premiums with greater risk as they bring fans back.
Michael Hermosillo of the Los Angeles Angels catches a fly ball hit by Robbie Grossman of the Oakland Athletics at Oakland-Alameda County Coliseum in July.
Ezra Shaw/Getty Images