Amazon bets a billion a year that NFL's "Thursday Night Football" will draw customers

Mar 19, 2021
The games themselves might never be profitable, but the Prime members they draw probably will be.
Amazon's NFL deal may expand the ranks of Prime members. Experts also say the online giant has room to up its streaming game.
Marc Atkins/Getty Images

Football teams rethink stadium design to adjust for COVID

Oct 6, 2020
Architecture firms that specialize in stadium design are being asked to make changes to help fans maintain social distancing.
Todd Olszewski/Getty Images

Small towns brace for altered college football schedules

Aug 6, 2020
Business owners in Maryville, Missouri, and Baldwin City, Kansas, say college athletics help their bottom lines.
A Northwest Missouri State University football game in 2019 with a large crowd of spectators.
Greg Echlin

After Kobe Bryant's death, advertisers take stock of their Super Bowl campaigns

Brands are gearing up for their Super Bowl advertising campaigns, but in the wake of Kobe Bryant’s death, some are changing their approach.
A moment of silence in memory of NBA great Kobe Bryant takes place during Super Bowl Opening Night presented by BOLT24 at Marlins Park on Jan. 27, 2020 in Miami, Florida.
Rob Carr/Getty Images

This NFL exec wants to “normalize women in football”

Nov 20, 2019
Sam Rapoport is trying to make careers in football more accessible to anybody who loves the sport.
Sam Rapoport, senior director of diversity and inclusion at the NFL is trying to grease the pipeline for women who want careers in football.
Eric Espino/NFL

NFL competitor punts before the end of its first season

Apr 3, 2019
The Alliance of American Football suspended operations three weeks early.
Marquise Williams #12 of the San Antonio Commanders passes during an Alliance of American Football game against the Arizona Hotshots at the Alamodome on March 31, 2019 in San Antonio, Texas.
Edward A. Ornelas/Getty Images

For the NFL and NBA, more points mean more money

Jan 3, 2019
The NFL playoffs begin this weekend amid a scoring boom in football — and basketball as well.
Los Angeles Rams teammates Josh Reynolds #83 and Tyler Higbee #89 celebrate a touchdown during the highest-scoring Monday Night Football game ever on November 19, 2018.
Sean M. Haffey/Getty Images

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For big sporting events, when is a sellout a sellout?

Nov 27, 2018
Teams can basically say whatever they want because there’s no standard.
The Dallas Cowboys including La'el Collins #71 and Cole Beasley #11 celebrate the fourth quarter touchdown by Dak Prescott #4 against the Washington Redskins at AT&T Stadium on November 22, 2018 in Arlington, Texas.
Richard Rodriguez/Getty Images

There may be more empty seats at college football games than official numbers report

Aug 31, 2018
That’s what data obtained by the Wall Street Journal’s senior sports reporter Rachel Bachman shows. According to numbers of ticket scans from the 2017 season, only 71 percent of the people reported in official attendance numbers actually showed up to the stadium. So why inflate the numbers? And what’s keeping fans watching from home? Click […]

FIFA World Cup by the numbers

Jul 13, 2018
Every four years, the Men's FIFA World Cup final is widely recognized as the most-watched event in the world.
A general view of Brazuca and the FIFA World Cup Trophy at the Maracana before the adidas Brazuca launch at Parque Lage on December 3, 2013 in Rio de Janeiro, Brazil.
Alexandre Loureiro/Getty Images for adidas