After Kobe Bryant's death, advertisers take stock of their Super Bowl campaigns

Brands are gearing up for their Super Bowl advertising campaigns, but in the wake of Kobe Bryant’s death, some are changing their approach.
A moment of silence in memory of NBA great Kobe Bryant takes place during Super Bowl Opening Night presented by BOLT24 at Marlins Park on Jan. 27, 2020 in Miami, Florida.
Rob Carr/Getty Images

This NFL exec wants to “normalize women in football”

Nov 20, 2019
Sam Rapoport is trying to make careers in football more accessible to anybody who loves the sport.
Sam Rapoport, senior director of diversity and inclusion at the NFL is trying to grease the pipeline for women who want careers in football.
Eric Espino/NFL

NFL competitor punts before the end of its first season

Apr 3, 2019
The Alliance of American Football suspended operations three weeks early.
Marquise Williams #12 of the San Antonio Commanders passes during an Alliance of American Football game against the Arizona Hotshots at the Alamodome on March 31, 2019 in San Antonio, Texas.
Edward A. Ornelas/Getty Images

For the NFL and NBA, more points mean more money

Jan 3, 2019
The NFL playoffs begin this weekend amid a scoring boom in football — and basketball as well.
Los Angeles Rams teammates Josh Reynolds #83 and Tyler Higbee #89 celebrate a touchdown during the highest-scoring Monday Night Football game ever on November 19, 2018.
Sean M. Haffey/Getty Images

For big sporting events, when is a sellout a sellout?

Nov 27, 2018
Teams can basically say whatever they want because there’s no standard.
The Dallas Cowboys including La'el Collins #71 and Cole Beasley #11 celebrate the fourth quarter touchdown by Dak Prescott #4 against the Washington Redskins at AT&T Stadium on November 22, 2018 in Arlington, Texas.
Richard Rodriguez/Getty Images

There may be more empty seats at college football games than official numbers report

Aug 31, 2018
That’s what data obtained by the Wall Street Journal’s senior sports reporter Rachel Bachman shows. According to numbers of ticket scans from the 2017 season, only 71 percent of the people reported in official attendance numbers actually showed up to…

FIFA World Cup by the numbers

Jul 13, 2018
Every four years, the Men's FIFA World Cup final is widely recognized as the most-watched event in the world.
A general view of Brazuca and the FIFA World Cup Trophy at the Maracana before the adidas Brazuca launch at Parque Lage on December 3, 2013 in Rio de Janeiro, Brazil.
Alexandre Loureiro/Getty Images for adidas

You’ve got questions. We help you answer them.

Support nonprofit, independent journalism that makes you smarter.

A battle for World Cup supremacy happens off the pitch

Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
MLADEN ANTONOV/AFP/Getty Images

How are sports fines set?

Mar 29, 2018
And does fining players actually work?
Fans cheer during the sixth inning between the Baltimore Orioles and St. Louis Cardinals at Oriole Park at Camden Yards on June 30, 2011 in Baltimore, Maryland.
Rob Carr/Getty Images

Pizza Hut is now the official pizza of the NFL

Feb 28, 2018
Pizza Hut is replacing Papa John’s, which announced yesterday it was ending its contract with the National Football League. The league’s viewer numbers are down over the last couple of years. And a few months ago, Papa John’s then-CEO John…