Codebreaker

Online sales spike 16.4%, Apple devices favored

John Moe Dec 27, 2011

Bunch of stats flying around this morning and some seem to be queuing up the We’re In The Money song for Apple. A study from RichRelevance, which was conducted just before Christmas, indicates that 92% of all online purchases made from a machine other than a desktop device, were conducted with an Apple iOS device: iPhone, iPad, iPod Touch. Possibly an indicator that Apple owners are more affluent or that they use their machines more or they trust their machines more.

In general, online sales were up 16.4% over last year.

Don’t you think “Rich Relevance” sounds like a charismatic Big 10 quarterback?

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.