Luring talent with more than just a basketball

Confetti is seen on the NCAA logo after the Kentucky Wildcats defeat the Kansas Jayhawks 67-59 in the National Championship Game of the 2012 NCAA Division I Men's Basketball Tournament.

The NCAA has voted to give schools with the biggest sports programs more leeway to lure talent. The move will affect the five biggest conferences: the Atlantic Coast, Southeastern, Pacific 12, Big Ten and Big 12 conferences.

If finalized, the conferences "will receive the power to raise the value of scholarships, improve health insurance, allow players to consult agents and more," according to the New York Times. For more on what this decision could mean, we spoke to Andrew Zimbalist, an economics professor at Smith College who follows the business of sports. 

Click the media player above to hear Andrew Zimbalist in conversation with Marketplace Morning Report host David Brancaccio.

About the author

David Brancaccio is the host of Marketplace Morning Report. Follow David on Twitter @DavidBrancaccio

Comments

I agree to American Public Media's Terms and Conditions.
With Generous Support From...