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Sponsors went for the gold at Olympics

A passenger passes a sign advertising Omega, one of the Beijing Olympics major sponsors

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About the author

Scott Tong is a correspondent for Marketplace’s sustainability desk, with a focus on energy, environment, resources, climate, supply chain and the global economy. Follow Scott on Twitter @tongscott
Richard Johnston's picture
Richard Johnston - Aug 21, 2008

Heaven forfend that China so dominate future Olympics through its athletic machine that the public realize the games are simply a platform for nationalism and commercial exploitation and they no longer take them seriously, return to high-school football and little-league baseball that are authentic and valuable. The Chinese's ultimate, obsessive achievement could be winning all the medals; then nobody but they will care, advertisers will abandon this charade, and we can start over building on something like the real Olympic ideal.