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Airbnb is sorry enough to give you a $50,000 guarantee

Aug 2, 2011
Airbnb, the travel start-up that matches travelers with people looking to rent their home or apartment, is fending off a recent rash of really bad...
Posted In: airbnb, marketing, rental, Travel, Web Culture

A slice of pizza with a side of flattery

Oct 13, 2010
This final note today. We saw an article about this, a pizza chain in England this morning. Apparently, it's hired a trained classical actor to...
Posted In: employee training, marketing, Marketplace Players, pizza

The NFL is trying to get 'em while they're young

Sep 23, 2010
Between the chips and beer, you might want to stick some juice boxes and Cheerios before settling in to watch the game....
Posted In: business of sports, children, football, kids, marketing, NFL

Want users to tell all??? Have an ugly site.

Sep 3, 2010
The scuzzier-looking the site, the more users may reveal about themselves. That's the finding of researchers at Carnegie Mellon University. They...
Posted In: marketing, privacy, research, web design

The Greenwash Brigade wraps: What's changed in three years?

Aug 23, 2010
Almost three years ago, Marketplace launched the Greenwash Brigade to explore the evolving green marketplace through the commentary of experts in...
Posted In: certifications, greenwash, marketing

The noisiest chip bag ever made - Sun Chips in your garden

Apr 15, 2010
The big story this year in sustainable packaging is about Frito Lay's ® Sun Chips 100% compostable bag (and I mean 100% - compared to what? 20% ...
Posted In: behavior, compost, marketing, Sun Chips

The magic of marketing

Mar 3, 2009
I was prepping a presentation called "Green or Greenwashing" for the Duluth Energy Design Conference and found this cartoon that makes me smile. ...
Posted In: marketing

Just like Wall St., the Earth is overdrawn (two weeks ahead of '07)

Sep 23, 2008
Today is Earth Overshoot Day. I'm not certain about the marketing savvy of this phrase as my immediate association is playing basketball at the...
Posted In: Earth Overshoot Day, ecological debt, Footprint Network, marketing

Target adjusts its aim at market

Aug 20, 2008
From Advertising Age....
Posted In: branding, marketing, shopping, Target

Olympic-size marketing blunders

Aug 6, 2008
As we approach the Summer Olympics in Beijing -- and all the advertising that goes with it -- MSNBC.com offers a look at "The top 8 Olympic marke...
Posted In: marketing, Olympics

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