Tim Cook visits Apple stores when he's depressed

Apple CEO Tim Cook speaks displays the new iPad mini after it was unveiled during an Apple special event at the historic California Theater on October 23, 2012 in San Jose, Calif.

This final note on the way out, in which Apple CEO Tim Cook inadvertently confirms his company is in fact a cult.

Speaking at a Goldman Sachs technology conference, Cook said that whenever he's feeling depressed, he just goes into an Apple store. "It's like Prozac or something," he said. "If I ever feel myself dropping down from an excited level, I go into a store."

Also -- and maybe this has something to do with lightening his mood -- Cook said the average Apple store generated $50 million in revenue last year.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


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