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Chicago’s short-lived soda tax faced relentless opposition

Oct 11, 2017
Cook County, Illinois, home to Chicago, passed a penny-per-ounce tax on soda late last year. The driving force was raising revenue in a state with deep budget woes. But legal challenges delayed the tax going into effect, and a strong campaign from the beverage industry has soured public opinion on the measure. It was repealed […]

Why do we love La Croix so much?

Sep 15, 2017
The flavored soda water has been around for over three decades. What makes it taste so good?
Tangerine-flavored La Croix in a cooler. If this resembles your fridge, then you're not alone. 
Randy Shropshire/Getty Images

McDonald's to offer soda for a dollar as customer numbers continue to decline

Feb 23, 2017
McDonald’s is slashing drink prices. Starting in April, you can get any size soda for a buck and drinks like smoothies and frappes for $2. It’s the latest in a number of promotions — from all-day breakfast to three sizes of Big Mac — to keep customers coming back in a time of increased competition.

PepsiCo moves away from sugary drinks with premium bottled water brand

Feb 15, 2017
PepsiCo reports its earnings today. It’s a pivotal time for the company as it continues to move away from the shrinking market for sugary drinks and into the growing market sector of bottled water, worth $42 billion last year. This month the company is launching a new premium brand of bottled water – Lifewtr. It’s […]

Big Soda and the rise of product placement

Nov 21, 2016
Companies like Coca Cola and Pepsi transformed product placement into an art, rather than just an incidental opportunity for advertising.
A general view of a new Coca-Cola aluminum bottle during Mercedes-Benz Fashion Week Fall 2009 at Bryant Park on February 16, 2009 in New York City. 
Photo by Amy Sussman/Getty Images for The Coca Cola Company

Pepsi announces results amid global uncertainty

Jul 7, 2016
The beverage firm's quarterly results come at a time of post-Brexit uncertainty.
Pepsi earnings for the second quarter were better than anticipated.
Joe Raedle/Getty Images

For public good, not for profit.

How effective is a tax on soda?

Jun 9, 2016
Philadelphia is set to become the first major city to introduce a soda tax.

Coca-Cola is changing its look

Apr 20, 2016
The iconic soda brand is trying out a new design.
Image via Coca-Cola Co.

Why buy water when you can have it for free?

Sep 1, 2015
Bottled water is about to become the most popular packaged beverage in the U.S.