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Cook County, Illinois, home to Chicago, passed a penny-per-ounce tax on soda late last year. The driving force was raising revenue in a state with deep budget woes. But legal challenges delayed the tax going into effect, and a strong campaign from the beverage industry has soured public opinion on the measure. It was repealed […]
The flavored soda water has been around for over three decades. What makes it taste so good?
McDonald’s is slashing drink prices. Starting in April, you can get any size soda for a buck and drinks like smoothies and frappes for $2. It’s the latest in a number of promotions — from all-day breakfast to three sizes of Big Mac — to keep customers coming back in a time of increased competition.
PepsiCo reports its earnings today. It’s a pivotal time for the company as it continues to move away from the shrinking market for sugary drinks and into the growing market sector of bottled water, worth $42 billion last year. This month the company is launching a new premium brand of bottled water – Lifewtr. It’s […]
Companies like Coca Cola and Pepsi transformed product placement into an art, rather than just an incidental opportunity for advertising.
A new city tax is expected to raise millions annually.
The iconic soda brand is trying out a new design.