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Marketplace Morning Report

Less than zero

Sep 17, 2019
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In memory of her daughter, a Florida mom opens a prom store ... where everything is free

by Nadege Green May 28, 2019
Regina Talabert opened up a free prom pop-up store in tribute to her daughter Noricia.
Regina Talabert holds up a dress.
Nadege Green

Prom season is here, and it can cost families a pretty penny

by Jana Kasperkevic May 19, 2017
Teens are spending hundreds of dollars on the 'promposal' alone.
Friends dance together at their prom.
Bethany Clarke / Getty Images News

Will you go to prom with us?

by Marketplace Contributor May 15, 2017
We're looking for your stories of prom, "promposals" and prom prices.
Crystal Kornegay and Romero Tyler, the prom queen and king at Oyler School in Cincinnati.
Amy Scott/Marketplace

From "promposal" to dress, everything must be unique

by Kai Ryssdal and Gina Delvac Apr 17, 2015
Stores track who's wearing what so that there are no repeats come prom night.
One School, One Year

At Oyler School, prom is more than a party

by Amy Scott May 3, 2013
When a high-poverty school in Cincinnati added a high school seven years ago, prom was essential.

How much is too much spending on big life events?

by Marketplace Contributor Apr 26, 2013
A Visa study finds that prom costs about $1,100 -- but kids from families with incomes under $50,000, and kids with single parents, spend more on prom. Turns out there’s a long tradition of chastising the poor for spending “too…

Prom spending keeps rising

by Bridget Bodnar Jun 8, 2012
Would you spend $1,000 to go to prom? Many do. The recession, if anything, is a bigger motivator to go big for a high school dance party.
Students dancing at prom.
Bethany Clarke/Getty Images

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Families choose to splurge for prom

by Bridget Bodnar May 18, 2012
It's prom season, and surveys show that American families will be spending $1,000 on average for prom this year, up a third from last year.
Surveys show that American families will be spending $1,000 on average for prom this year, up a third from last year.
Spencer Platt/Getty Images