One company turned a speech pathologist's tool into a product for pet owners.
From synthetic mouse meat to crickets, pet food makers want to capitalize on the trend.
The market for pet supplies is growing at about 5% per year.
The retailer probably already has your business.
General Mills last year bought Blue Buffalo Pet Products for $8 billion.
A new law aims to help the state's overcrowded animal shelters.
Pet owners flocked to the second annual PetCon to learn how to turn their pets into social media stars.
Americans spent nearly $70 billion on their pets last year — roughly half on food alone.