🖤 Donations of all sizes power our public service journalism Give Now

Why are perfume commercials so weird? 

Dec 1, 2023
They’re often surreal or provocative. Occasionally kinda now, kinda wow.
Perfume sells you a fantasy.
Miguel Medina/AFP via Getty Images

What's that smell? A rise in "perfume culture"

Dec 24, 2018
Shakeups in the industry have given way to more niche, artisanal fragrances.
Photo by George Marks/Retrofile/Getty Images

Business bottling a person's "olfactive signature"

Jan 18, 2016
What if you could keep the smell of the ones you love?

Flores-Roux is a nose ahead in the perfume business

Aug 27, 2015
Give a little citrus, lavender and stink to the lab, and you get atomized magic.
Kai Ryssdal with Rodrigo Flores-Roux at his perfume lab.
Bridget Bodnar

Ahh... The scent of alma mater...

Jun 24, 2013
Notre Dame is the latest school to market its own fragrance.

Dolce and Gabbana to release perfume for babies

Jan 30, 2013
The new fragrance will have notes of citrus, melon and honey.

The latest (old) scent for sale

Jul 20, 2012
You've of course heard of Old Spice. Well, here comes "Old Book."

For public good, not for profit.

Avon rejects $10 billion takeover offer by Coty

Apr 2, 2012
Coty is world's biggest perfume maker, making scents for the likes of Calvin Klein and Stetson. In a statement, Avon said it wants nothing to do with the offer.