Advertisers are not amused. In the upcoming version of Windows, Internet Explorer will have its "Do Not Track" feature turned on by default. Goodbye creepy ads that seem to follow you around -- hello, more generic ads for great deals on car insurance?
Online giants like Yahoo, YouTube and Hulu create original programs to lure advertising dollars away from traditional television.
Behavioral economist Sendhil Mullainathan discusses how data from your online searches can help not just advertisers, but also economists in researching the state of the economy.
I remember doing a story about Google a few years ago and an analyst saying that YouTube was a real millstone around the neck of the company. Google had paid 1.65 billion dollars for YouTube and hosting all that video bandwidth was incredibly expensive. How could Google POSSIBLY make money on such a thing. Now […]
Bombarded by ads when you visit your favorite websites? A new study released by comScore says more than 1 trillion display ads were received by...