Microsoft makes 'Do Not Track' the default

Jun 4, 2012
Advertisers are not amused. In the upcoming version of Windows, Internet Explorer will have its "Do Not Track" feature turned on by default. Goodbye creepy ads that seem to follow you around -- hello, more generic ads for great deals on car insurance?

Online TV grabs for ad dollars

May 2, 2012
Online giants like Yahoo, YouTube and Hulu create original programs to lure advertising dollars away from traditional television.
Online giants like Yahoo, YouTube and Hulu create original programs to lure advertising dollars away from traditional television.
Sebastien Nogier/AFP/Getty Images

Tracking ad consumption online and off

Mar 20, 2012
Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.

How much is your online data worth?

Feb 23, 2012
The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.

How Google searches are leading economic indicators

Jan 30, 2012
Behavioral economist Sendhil Mullainathan discusses how data from your online searches can help not just advertisers, but also economists in researching the state of the economy.

YouTube hosts 4 billion views a day, 60 hours uploaded every second

Jan 23, 2012
I remember doing a story about Google a few years ago and an analyst saying that YouTube was a real millstone around the neck of the company. Google had paid 1.65 billion dollars for YouTube and hosting all that video bandwidth was incredibly expensive. How could Google POSSIBLY make money on such a thing. Now […]

Online users don't like to be tracked

Dec 23, 2010
This final note today, a comment on the value of being left alone, or at least not being observed while you're online....

For public good, not for profit.

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MIDDAY UPDATE: FCC and the census

Dec 21, 2010
The first figures from the U.S. Census are out today. Eve Troeh looks at how the census population numbers will affect how federal funding will be...

Web ads beating paper ads

Dec 20, 2010
This final note today, a corollary of sorts to the interview we did about Direct TV and targeted ads. The New York research firm eMarketer says...

Which websites are the top publishers of display ads?

May 13, 2010
Bombarded by ads when you visit your favorite websites? A new study released by comScore says more than 1 trillion display ads were received by...