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News In Brief

Web ads beating paper ads

Kai Ryssdal Dec 20, 2010

This final note today, a corollary of sorts to the interview we did about Direct TV and targeted ads. The New York research firm eMarketer says that this year, for the first time, web ad dollars beat out the revenue that newspapers got from printed ads. By a bunch, too.

Online ads — the ultimate in targeted ads, as you know — netted almost $26 billion in 2010. Papers about $3 billion less. And even though newspaper website do get online ad revenue, that still wasn’t enough to make up for an overall decline in their advertising proceeds this year.

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