This final note today, a corollary of sorts to the interview we did about Direct TV and targeted ads. The New York research firm eMarketer says that this year, for the first time, web ad dollars beat out the revenue that newspapers got from printed ads. By a bunch, too.
Online ads — the ultimate in targeted ads, as you know — netted almost $26 billion in 2010. Papers about $3 billion less. And even though newspaper website do get online ad revenue, that still wasn’t enough to make up for an overall decline in their advertising proceeds this year.
Stories You Might Like
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?
