News In Brief

Online users don’t like to be tracked

Kai Ryssdal Dec 23, 2010

This final note today, a comment on the value of being left alone, or at least not being observed while you’re online.

The folks at Gallup have done a new poll. Overall, about two-thirds — 61 percent — of Americans don’t want advertisers to be able to target online ads based on one’s web-browsing history, even in exchange for more free content.

That varies generationally, as you might expect. Older web surfers are more protective of their information than younger ones. Here’s the best part, though. In every age bracket and at every income distribution, 90 percent of people say they don’t pay attention to ads anyway.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.