Online users don’t like to be tracked
This final note today, a comment on the value of being left alone, or at least not being observed while you’re online.
The folks at Gallup have done a new poll. Overall, about two-thirds — 61 percent — of Americans don’t want advertisers to be able to target online ads based on one’s web-browsing history, even in exchange for more free content.
That varies generationally, as you might expect. Older web surfers are more protective of their information than younger ones. Here’s the best part, though. In every age bracket and at every income distribution, 90 percent of people say they don’t pay attention to ads anyway.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.