NBA and Twitter ink deal

Jul 20, 2016
The NBA is set to produce more exclusive content for Twitter. The move should appeal to younger basketball fans.
The Golden State Warriors go up against the San Antonio Spurs back in April.
Thearon W. Henderson/Getty Images

The NBA scores big bucks for their players

Jul 5, 2016
A new salary cap for NBA players skyrockets to over $94 million.
Kevin Durant and Russell Westbrook are just two of the many pro players raking it in under the new salary cap.
Ronald Martinez/Getty Images

Kevin Durant could make the Warriors a super team

Jul 4, 2016
The NBA was trying to prevent this.
Stephen Curry of the Golden State Warriors speaks with Kevin Durant after the Warriors beat the Oklahoma City Thunder 96-88 win in Game Seven of the Western Conference Finals on May 30, 2016 in Oakland, California.
Ezra Shaw/Getty Images

Oklahoma City anxiously awaits Kevin Durant's decision

Jul 1, 2016
As of today, Durant is a free agent. His arrival eight years ago shaped the city.
A Kevin Durant banner has been displayed on the exterior of the Oklahoma City Convention Center across the street from Chesapeake Energy Arena.
Greg Echlin

The NBA doesn't pay overtime

Jun 8, 2016
More games doesn't exactly mean more pay for the players.
Stephen Curry #30 of the Golden State Warriors goes up for a shot against LeBron James #23 of the Cleveland Cavaliers in the first half in Game 2 of the 2016 NBA Finals at ORACLE Arena on June 5, 2016 in Oakland, California. 
Ezra Shaw/Getty Images

Can Steph Curry help Under Armour score against Nike?

Mar 22, 2016
Under Armour has seen a huge increase in basketball shoe sales.
Stephen Curry celebrates in a game against the Cleveland Cavaliers last year. 
Ezra Shaw/Getty Images

The secret to a perfect basketball team is data

Mar 8, 2016
You don't come across a Steph Curry every day, but teams are trying to make their own.
Stephen Curry of the Golden State Warriors reacts after making a three-point basket against the Oklahoma City Thunder at ORACLE Arena on March 3, 2016 in Oakland, California.
Ezra Shaw/Getty Images

For public good, not for profit.

NBA goes to Toronto seeking international fans

Feb 12, 2016
For the first time, the NBA's all-star game will be outside of the United States.
(L-R) Stephen Curry #30, Draymond Green #23 and Klay Thompson #11 of the Golden State Warriors hold up their respective All-Star jerseys before their game against the Houston Rockets at ORACLE Arena on February 9, 2016 in Oakland, California.
Ezra Shaw/Getty Images

The NBA joins a campaign against gun violence

Dec 24, 2015
The NBA is lending out its stars and its brand.

NBA's new tool creates near-real time highlight reels

Dec 14, 2015
Sports association hopes to become global powerhouse for online content.