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Major League Baseball

Major League Baseball's business is peanuts, Cracker Jack and TV sponsorship deals

by Andy Uhler
Jul 17, 2018
Teams aren’t as worried about declining ticket sales because their fortunes aren’t as directly tied to the gate anymore, one analyst says.
A cameraman takes a shot of a bobble head Babe Ruth before a game between the Boston Red Sox and the New York Yankees at Fenway Park in Boston in 2015.
Jim Rogash/Getty Images
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Fewer people are taking their families out to the ballgame this year

by Andy Uhler
Jul 16, 2018
Watching the game on TV has made it a lot easier to stay home.
A pair of fans sit in a large section of empty seats during a rain delay before the game between the St. Louis Cardinals and Cincinnati Reds at Great American Ball Park on April 15, 2018, in Cincinnati.
Joe Robbins/Getty Images
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The team is hot, but Yankee ticket sales are not

by Ryan Kailath
Jun 15, 2017
Fewer people are saying 'take me out to the ballpark.' At least, the ballpark in the Bronx.
Tickets at the new Yankee Stadium are more than $50. Above, Aaron Judge walks off the field after he grounded out to end the game against the Chicago White Sox in April.
Elsa/Getty Images
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If MLB and Facebook team up, the home run would be ad dollars

by Andy Uhler
Feb 22, 2017
Reuters reports that Facebook is in talks to stream Major League Baseball games. That would make the MLB the latest professional sports league to seek a social media audience. But what’s in it for Facebook? Well, potential advertising dollars. Since Facebook can track who’s watching and what they’re doing while they watch, it can offer […]
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Disney looking to play the digital game as ESPN’s cable subscriptions decline

by Sabri Ben-Achour
Feb 7, 2017
Disney doesn’t appear to have plans in place for its future leadership yet, so there’s speculation that CEO Robert Iger may need to stick around beyond 2018 — the latest date he said he’d step down. The company has had trouble finding a replacement as the landscape of cable TV continues to change and cord […]
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