Stories Tagged as
Major League Baseball
If MLB and Facebook team up, the home run would be ad dollars
by
Andy Uhler
Feb 22, 2017
Reuters reports that Facebook is in talks to stream Major League Baseball games. That would make the MLB the latest professional sports league to seek a social media audience. But what’s in it for Facebook? Well, potential advertising dollars. Since Facebook can track who’s watching and what they’re doing while they watch, it can offer […]
Disney looking to play the digital game as ESPN’s cable subscriptions decline
Feb 7, 2017
Disney doesn’t appear to have plans in place for its future leadership yet, so there’s speculation that CEO Robert Iger may need to stick around beyond 2018 — the latest date he said he’d step down. The company has had trouble finding a replacement as the landscape of cable TV continues to change and cord […]