If MLB and Facebook team up, the home run would be ad dollars

Andy Uhler Feb 22, 2017
HTML EMBED:
COPY

If MLB and Facebook team up, the home run would be ad dollars

Andy Uhler Feb 22, 2017
HTML EMBED:
COPY

Reuters reports that Facebook is in talks to stream Major League Baseball games. That would make the MLB the latest professional sports league to seek a social media audience. But what’s in it for Facebook? Well, potential advertising dollars. Since Facebook can track who’s watching and what they’re doing while they watch, it can offer real-time information that advertisers might be willing to bid on to target an audience at peak game times. Facebook has been testing ads on its live platform for a few months, and the devoted MLB fan base could offer a way to turn user information into ad dollars. 

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.