Impossible Burger slides into grocery stores

Sep 20, 2019
The company plans to begin at high-end chains like Gelson’s Market and then expand to more mass-market stores.
The Impossible Burger, a plant-based burger that advertises a real-beef taste.
Robyn Beck/AFP/Getty Images

KFC debuts nonmeat wings, nuggets

Aug 27, 2019
KFC joins the meat-alternative craze with a veggie-based protein, as competitors are learning how to scale up their supply chains.
Customers line up to buy Kentucky Fried Chicken in Beijing, China.
Teh Eng Koon/AFP/Getty Images)

Veggie burgers for meat lovers go mainstream

May 28, 2018
Brands like Impossible Burger and Beyond Burger are changing the landscape of fake meat.
A meatless 'Impossible Slider' at a White Castle restaurant in the Queens borough of New York City.
Drew Angerer / Getty Images

White Castle is adding a "bloody" veggie burger to its menu

Apr 12, 2018
CEO Lisa Ingram says the idea for the plant-based slider came from listening to customers.
In this photo illustration, a meatless Impossible Slider sits on a table at a White Castle restaurant in the Queens borough of New York City.
Drew Angerer/Getty Images

Plant-based hamburger leaves 'blood' on the plate

Oct 15, 2014
Impossible Foods aims to make traditional animal products by using plants