Take Bumble. Its stock price started at around $70 a share when it went public in early 2021. It’s now around $14.
And they've turned their efforts to other methods, like speed dating and matchmakers.
Along with pricey upgrades, some apps are rolling out lower-cost options as they try to rake in more dollars from subscribers.
Dating apps rely on supply and demand. If users don't feel safe, they'll ditch the platforms.
As the number of new users has flattened, dating app companies are creating game-like scenarios and events to keep people engaged while they look for potential partners.
A leading dating-app company is working with a nonprofit to bring criminal checks to one of its platforms.
Hookup culture could be waning in the era of COVID-19, with infection a constant concern.
"I feel a little bit like Chicken Little for it, but I cancelled that date," said one online dater.
Apps, dating services, even matchmakers are trying to help adults find friends, for a price.