Stories Tagged as
Branding
To curb smoking, France adopts 'neutral' packaging
by
Emma Jacobs
May 20, 2016
Colorful brand logos are now banned — French cigarette packs must be beige.
Emma Jacobs
As AT&T issues results, strategy is key to future
by
Molly Wood
Oct 22, 2015
AT&T and rival Verizon have different approaches to winning younger audience.
Businesses tap podcasts to hone their brands
Apr 9, 2015
Businesses use podcasts to explore the culture around a product, not just sell it.
Could 'North' become the new Silicon Valley?
Mar 2, 2015
Business leaders say the region's cold weather creates a climate for innovation.
Why the College Football Playoff has a generic name
Jan 12, 2015
Branding experts suggests ways — and reasons — to jazz it up.
Branding marijuana for a changing market
by
Eliza Mills
Dec 26, 2014
Cannabrand helps its clients market cannabis and sell products in states where marijuana is legal
For public good, not for profit.
This is a generic brand video
Sep 29, 2014
A commentary on innovation, honesty and other words brands really like in videos.
Would a Marketplace by any other name smell as sweet?
by
Kai Ryssdal
Jul 17, 2014
Branding is about logos and slogans, yes - but it's also about scent.
Things your dad likes: Tools, electronics, crackers
by
Shea Huffman
Jun 13, 2014
A list of favorite brands of fathers confirms every male stereotype.