Stories Tagged as
Branding
Coca-Cola cancels its 'You're on. Diet Coke.' campaign
May 7, 2014
New media once again upends traditional media.
In which Dove's 'Real Beauty' campaign faces real backlash
by
Ariana Tobin
and Mitchell Hartman
Apr 25, 2014
Dove's most recent ad campaign has been called "patronizing" and "hypocritical".
Ad visionary: Is America's 'brand' damaged?
Oct 28, 2013
A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Alabama rolls out a (tattered?) red carpet for companies
by
Gigi Douban
Oct 18, 2013
Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.
Yahoo: New logo, same as the old?
by
Molly Wood
Aug 8, 2013
Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
For tech companies, what's in a name.ly?
by
Molly Wood
Jul 22, 2013
A new crop of tech startups are taking on wacky names that leave customers wondering what it is they do.
For public good, not for profit.
Brand USA: How America's economic performance promotes the brand
Jul 4, 2013
On this Independence Day, we check in on our "national brand."
What can save the IRS brand?
by
David Gura
Jun 4, 2013
What does the ongoing IRS scandal mean for the IRS brand and what, if anything, can be done to shore it up?
Walmart's image man on the company's PR challenges
Apr 24, 2013
Walmart is losing its image man. Leslie Dach, executive vice president of corporate affairs at Walmart, will be stepping down this summer after seven years on the job.