This is a generic brand video

Marketplace Contributor Sep 29, 2014
HTML EMBED:
COPY

This is a generic brand video

Marketplace Contributor Sep 29, 2014
HTML EMBED:
COPY

It’s the ad that comes before the YouTube video you’re trying to watch: a hopeful message from a company trying to sell you on its brand and outlook, usually with no shortage of inspirational imagery and plenty of metaphors.

Kendra Eash captured the language and tone brands use in a piece for McSweeneys.

Listen to the story in the player above with an active imagination (or watch the video) to see what she’s talking about.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.