"My brain is tired from adapting so much," says Ashlie Ordonez, owner of The Bare Bar in Denver, Colorado.
Beauty reporter Cheryl Wischhover says social media and industry profits are behind the abundance of celebrity makeup and skincare lines.
It's rebounding after sales in the U.S. prestige beauty market declined almost 20% last year, according to the NPD Group.
Since the pandemic has changed behavior of cosmetics customers, analysts expect both Ulta Beauty and Target to benefit from their partnership.
Shutdowns and working from home have changed the market for personal care products during the pandemic.
New niche brands from Korean beauty to vegan organic lines are growing faster than mainstays like CoverGirl.
When it comes to women in chief executive positions in the beauty industry, smaller brands are leading the way.
We talk with the CEO of Birchbox, which is opening kiosks at select Walgreens and Duane Reade locations.