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The science behind Obama's fundraising emails

Nov 29, 2012
"Casual" and "frequent" seem to be the formula for campaign fundraising emails.

Citizens United and the rise of the campaign tracker

Oct 30, 2012
A look at the work of campaign trackers as they follow every step of political campaigns across the country.

Digging for voters with Big Data

Oct 23, 2012
PBS NewsHour's Hari Sreenivasan explains how campaigns are using data to influence what shows up on your computer screen and on your doorstep.

Do presidential nominees get an economic bump?

Aug 31, 2012
For some candidates and their staff, the nomination is lucrative -- even if they don't win.

Romney campaign pays for #BelieveInAmerica

Aug 30, 2012
The promoted Twitter hashtag is the first paid for by a presidential campaign.

Romney and Ryan -- co-CEOs?

Aug 14, 2012
The difference between power sharing at the head of the country, instead of at a company.

Campaigns experiencing online ad space crunch

Aug 2, 2012
Demand for the 15- and 30-second spots that automatically play before online videos are sold out in some markets or being auctioned off at record prices in others.

For public good, not for profit.

Presidential campaigns see Olympics as fertile ground for ads

Jul 24, 2012
But is there a risk negative ads will turn off viewers?

The president is a 'betting' man

Jul 5, 2012
As President Obama's "Betting on America" tour gets underway, we ask a linguist: What does it mean to "bet" on the country?