If you somehow got through this past election cycle without being spammed by either of the presidential campaigns looking for money, you’re in the overwhelming minority.
Democrats found themselves innundated by emails from Barack Obama and other famous supporters, urging them to give, and providing them a simple, one-click way to part with their money. Here’s an example:
This is in your hands now.
Chip in $375 or more, and let’s go win:
Seems pretty simple, huh? The Obama campaign actually spend thousands of man-hours perfecting their pitch, writes Josh Green in his article “The Science Behind Those Obama Campaign Emails” in Bloomberg Businessweek today. Green details the methods used to craft, test, and continuously reinvent the emails.
The secret ingredient in the recipe for fundraising success for Obama was frequency and the willingness to change when one technique became less effective.
“They basically stopped just short of those Internet ads where you click on the flashing monkey,” Green laughs.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.