Final Note

Romney campaign pays for #BelieveInAmerica

Kai Ryssdal Aug 30, 2012
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Final Note

Romney campaign pays for #BelieveInAmerica

Kai Ryssdal Aug 30, 2012
HTML EMBED:
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This final note today, just to tee you up for Mitt Romney’s acceptance speech tonight. If you’re on Twitter, go ahead and search for the hashtag #BelieveInAmerica. It’ll have a little ‘promoted’ arrow next to it. Promoted as in paid for. By whom, you ask?

That’d be #RomneyRyan2012, of course. It’s the first time a campaign’s paid to have something trend — that is, win Twitter’s internal popularity contest. Which is kind of a big deal. In Twitter-land.

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