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Why Sports Illustrated’s buyer is keeping the print magazine around
Mar 19, 2024

Why Sports Illustrated’s buyer is keeping the print magazine around

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What's the value of a print product in the digital age?

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Why Sports Illustrated's buyer is keeping the print magazine around

Mar 19, 2024
Sports Illustrated has a new publisher who says it will keep producing the magazine's print editions. That could benefit the brand.
By keeping the print magazine version of Sports Illustrated around, "you're maintaining the value of that brand," said the University of San Francisco's Nola Agha.
Joe Raedle/Getty Images

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The team

Leanna Byrne Host, BBC
Kelly Silvera Executive Producer
Meredith Garretson Morbey Senior Producer
Erika Soderstrom Producer
Alex Schroeder Producer
Ariana Rosas Producer
Dylan Miettinen Digital Producer
Jesson Duller Media Producer
Nic Perez Director/Producer
James Graham Producer, BBC
Jo Critcher Producer, BBC
Naomi Rainey Producer, BBC
Lis Mahy Producer, BBC